Strategic management is the management of an organization’s resources to achieve its goals and objectives. It involves setting objectives, analyzing the competitive environment, analyzing the internal organization, evaluating strategies, and ensuring that management rolls out the strategies across the organization.

In practice, organizational leaders focus on learning from past strategies and examining the environment at large. The collective knowledge is then used to develop future strategies and to guide the behavior of employees to ensure that the entire organization is moving forward. For these reasons, effective strategic management requires both an inward and outward perspective.

Managing change and ambiguity requires strategic leaders who not only provide a sense of direction but who can also build ownership and alignment within their workgroups to implement change.

APWA Florida

As a follow-up to the Strategic Leadership – Strategy, Culture, Change, and Values Roundtable webinar, panelists will discuss how to use strategy management to drive the decision-making process that moves any organization forward. Effective strategy processes move the “we/they” line down in the organization so that more people use the word “we” and take ownership of making things happen and making things better.

Topics discussed will include:

✔ Steps for developing a strategic plan with goals
✔ Objectives and key performance indicators (KPIs), and
✔ How to effectively integrate a SWOT analysis (strengths, weaknesses, opportunities, and threats) into the decision-making process.


◾ Melissa Dickens, AICP, Strategic Planning and Policy Manager, Hillsborough County City-County Planning Commission, FL
◾ Jim Proce, Assistant City Manager, Lewisville, TX
◾ Dr. Keith Clinkscale, Director of Strategic Planning and Performance Management, Palm Beach County
◾ Addie Javed, APWA FL Leadership & Management Committee Chair and Development Manager, The Kercher Group, A Mott MacDonald Company


To earn Professional Development Hours (PDHs) or a Certificate of Completion for each recorded webinar, you must view the entire webinar. After viewing, please fill out the web form at the link below to request your certificate. The Florida LTAP Center will follow-up within 2-3 weeks.

This webinar will award 1.5 PDHs.

Request Your Certificate


Click the link below to view the recorded webinar.

Strategic Leadership – Strategy Management and Decision-Making Roundtable