This webinar provides basic principles of communication and how people are driven to action. The instructor will describe practical techniques for improving your agency’s communications and how you can better connect with the people most important to you. He will also help you redefine the dreaded elevator speech. Join instructor Kevin Elliott and the Florida LTAP Center as we learn more about Marketing for Government Agencies. 

Instructor Bios:

Kevin Elliott is a Senior Marketing Specialist at Applied Research Associates. He writes strategic communication plans and manages creative outreach projects for clients including the Federal Highway Administration, the Florida Department of Transportation, the U.S. Air Force, and the National Institute for Standards and Technology, among others. He lives in Panama City, Florida, with his wife, daughter, and 12 chickens.

ARA is a 1,000-person international research and engineering company recognized for providing technical solutions to complex and challenging problems. Its marketing and communication group includes project managers, professional writers, graphic designers, videographers, and 3D animators. They have a full media production facility in the Panama City office that serves government and industry clients nationwide.


To earn Professional Development Hours (PDHs) or a Certificate of Completion for each recorded webinar, you must view the entire webinar. After viewing, please fill out the web form at the link below to request your certificate. The Florida LTAP Center will follow-up within 2-3 weeks.

This webinar will award 1.0 PDH.

Request Your Certificate


Click the link below to view the recorded webinar

Marketing for Government Agencies

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