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Marketing for Government Agencies
This webinar provides basic principles of communication and how people are driven to action. Kevin will describe practical techniques for improving your agency’s communications and how you can better connect with the people most important to you. He will also help you redefine the dreaded elevator speech and give a handy one-page tool used by the world’s biggest brands to coordinate their marketing communications.This webinar will provide 1 Professional Development Hour (1 PDH).
Kevin Elliott is a Senior Marketing Specialist at Applied Research Associates, Inc (ARA). He writes strategic communication plans and manages creative outreach projects for clients, including the Federal Highway Administration, the Florida Department of Transportation, the U.S. Air Force, and the National Institute for Standards and Technology, among others. He lives in Panama City, Florida, with his wife, daughter, and 12 chickens.
ARA is a 1,000-person international research and engineering company recognized for providing technical solutions to complex and challenging problems. Its marketing and communication group includes project managers, professional writers, graphic designers, videographers, and 3D animators. They have a full media production facility in the Panama City office that serves government and industry clients nationwide.